By taking on fans several and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found ways to keep its interlocking bricks inside the hands of millions. It’s a model that other companies ought to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just started producing a selection of wooden toys. It was not before the following calendar year that they initiated using a fresh plastic-injection moulding machine to create plastic bricks, which immediately gave them an advantage above their competition in the booming post-war marketplace.
In 49, they set about producing the bricks with studs built in to enable them to situation together. This is a key iteration, making the bricks far more stable and durable. Later, in 1958, they manufactured a major improvement with the arrival here are the findings of what is known for the reason that the «stud and coupling system», which in turn ensures that every Lego packet fits with any other packet. These two essential iterations happen to be why Profano sets produced 40 years ago still interlock seamlessly with those created today.
Over the years, Lego features kept the finger within the pulse of pop culture by joining up with big-name franchises just like Star Battles and Harry Potter. It has also embraced the community of adults which might be fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a variety of sets including the Back to the Long term DeLorean time machine and a set of female Nasa researchers.